13th June 2018No Comments

5 things I learnt from goal setting

You've probably heard the key to success, or at least part of it is to set goals. As I went freelance this year, I knew I needed to keep organised and have something to work towards. So I invested in a journal to track my progress in the form of the Best Self journal. There's a tonne of productivity and goal setting planners on the market but I just happened to pick this one to have a go.

Best Self is set out over 13 weeks to work on shorter term goals and really detailed down to daily timings, weekly schedules and even helps you build in good habits. This kind of in-depth detail was new to me so I wanted to see how well I got on. It was intense but here's 5 things I learnt from setting goals.

1. Clarity on my goals and achievements

Having to write down at least two main goals with 3 progress goals for each, really made me think about the most important steps I needed to take to achieve them. Setting them out like this gave me more manageable actions to spread out across the coming weeks.

2. Tracking my progress is motivating

Although the initial groundwork took a bit of time, the journal encourages you to reflect on the week gone and what could be improved before planning the week ahead. My daily habits like meditation and fitness were being tracked too so the more I did them the more I wanted to carry on.

3. Feeling guilty when I slipped up

There were a few days throughout this time that I wasn't as productive or didn't complete my target of going to the gym that week. This made me feel terrible that I'd been doing so well and I'd not achieved the thing that week. This feeling was probably a self inflicted pressure to be honest and that on top of all the productive people I was seeing on social media smashing it.

setting goals

4. Getting better with managing time

Having reflected on the weeks where I felt I could have done better, I looked at my time management. There were definitely some parts of the day that I wasn't being realistic about like travel times and allowing for a proper break in the day. I was also taking too long completing certain tasks and I had to assess whether I should allow less time or speed up. It didn't help that procrastination played a part too!

5. Life doesn't work like clockwork

Having silly expectations of myself and how much I can achieve in a day or a week were one thing. I realised that it's ok to 'slip up' and not be 100% productive all of the time. I'm only human and I also have a life to live and enjoy. I know that's easier said than done when you're still trying to find your feet in the freelance life! Something small like a walk in the park, reading a book or going to an exhibition is all it takes to refresh.

How do you set your goals and what tools have you found effective for you? I'd love to know! Drop me a line or DM me.

14th March 2018No Comments

Buying custom: Why ‘one size fits all’ doesn’t work anymore

Personalised, tailor-made or bespoke anything has always had an air of exclusivity about it, usually with a price tag to match. Now however, brands across several industries are offering custom products to suit the individual— beauty, fragrance, healthcare to name a few.

Why the change? Let me tell you…

  • Versatile products — A skin cream that does three things and not just one, what’s not to love? Once the ‘multitasking’ product firmly claimed it’s place, it was only a matter of time before bespoke came along.
  • Diversity — Most industries are realising that no single customer is the same and can fit into the four ideals you make for them. So catering to each and every one is becoming increasingly important. For example, there’s more choice for afro haircare in the mass market thanks to the likes of Bouclè Me and The Afro hair and Skin Co.
  • Social Media — Platforms like Instagram have provided an incentive to have a bigger conversation and allowed people to experiment with different looks and ideas. Sharing is the norm and most people are now discovering new brands through just their social channels.
  • Shattering ideals — The backlash of the ‘ideal body’ was a big one, empowering more women to embrace their natural selves and not aspire to an unrealistic representation. More and more people are taking control of how the media is shaping how we see things.

 

Bouclè me haircare

Bouclè Me

With Social media playing a key part in the conversations that take place, it has changed the way we perceive brands and how we make purchases. Brands are having to listen to the comments and chatter about themselves, their industry and how their customers are feeling to ensure they stay relevant and provide valuable goods. Emily Weiss behind beauty brand Glossier really believes this; “What we’re seeing through social media is the democratisation of the beauty industry,” she says. “The customer is becoming the marketer, she’s electing which brands win by posting what she’s using on social media — whether she has 200 followers, 2,000 or 2 million. Your opinion as a woman in beauty has never been more valuable.”(via The Telegraph)

buying custom Glossier beauty

Glossier

 

Thriva Health

Thriva via Thrivo.com

Genetic testing company 23andMe disrupted the scene with an easy way to discover more about your DNA makeup than ever before. You can find out your ancestry, any future health risks you might face and even things like your sleep. Health checks have also been made easier by Thriva, the UK based startup providing blood tests in the post that get analysed by actual doctors. They look at Cholesterol, Liver function, Iron levels, Vitamin D and B12 as part of their subscription product to help track your health every three months.

Talking of subscriptions, they have been huge in certain industries especially Beauty and Food where there’s thousands of products fighting for our attention. Birchbox and Glossybox launched entirely as subscriptions allowing consumers to test products before purchase, whilst Abel & Cole have full flexibility plus recipe inspo with their weekly fruit and veg boxes. Sniphprovides a step into fragrance with curated perfumes to try each month depending on your preferred ‘collection’.

Abel and Cole veg box

Abel and Cole

Sniph perfumes

Sniph perfumes

This is precisely why sample or tester kits work — for me, if I’ve never tried a brand I’d rather try a sample or test out the service before I buy it. Why would you invest in something that won’t truly enhance or assist in your daily life? Now if I’m given a choice to try what I think will work for me, then we have a winner.

Buying bespoke is less about the product and more about how it interacts with your life. Putting the power into the hand of the consumer, by giving them a chance to be involved with the design of a product is a part of the experience, rather than just being a consumer of the product. With new technology becoming more seamlessly integrated into our interactions, it’s definitely going to support the growth of being able to customise every aspect of our lives. We’re all different and it’s about time we’re able to celebrate it!